Agency ad accounts are specialized advertising accounts used by marketing agencies to run ads on behalf of clients. These ad accounts offer numerous benefits, including greater spending limits and dedicated support from an agency team. However, it is important to note that agency ad accounts often come with prepayment requirements and fees that may vary depending on the agency. It is also essential to choose a reputable agency partner who will not charge excessive fees or engage in unethical practices.
With a Google Ads Agency Account, agencies can manage multiple client campaigns from a single dashboard, increasing productivity and efficiency. In addition, a Google Agency account provides access to advanced tools and features that can enhance campaign optimization, such as the Google Ads API and third-party integration. Furthermore, an agency account can create a hierarchy of sub-accounts within the My Client Center (MCC), which facilitates organizational and tracking capabilities.
Another benefit of an agency ad account is that, due to their high spending levels, agency accounts are often granted special privileges. This includes a higher daily spending limit, and direct access to a Facebook representative who can assist with troubleshooting, reactivating disabled accounts, and providing valuable insights.