Real estate agents can use videos to showcase properties and generate leads. Using a few key tips, you can create compelling video content.
Keep the video under three minutes. Buyers often scan listings quickly and lose interest if the video is longer.
Use a slideshow video that features the property’s best features. Remember to overlay the property specs.
Cost-Effective Videos
Real estate videos are a powerful marketing tool that can help generate leads, boost conversions, and set you apart from other agents. In fact, 73% of buyers prefer working with an agent who uses videos for listing properties. The key to achieving success with video is in the pre-production stage, when you should develop a creative brief and script before shooting. This helps you remain on budget and avoid costly changes to the final product.
The cost of real estate videography varies depending on the type of video you want to produce. For example, a virtual tour of a property can range from $500 to $1,500. This includes the cost of renting equipment and editing software. Additionally, if you want to include aerial footage, you will need to hire a drone photographer and obtain an FAA Part 107 drone license. This can add up to a significant amount of money.
Another type of real estate video is the client testimonial, which can be a cost-effective way to generate social proof and trust from potential clients. You can also use an online editor like InVideo to create a neighborhood tour video, which showcases the local amenities, events, and culture that make a neighborhood unique. These videos can also be used as marketing content on your website and social media channels.
Property Walkthroughs
real estate videography lets you showcase properties in a way that’s more immersive than photographs can. This is a great way to grow your agency’s reach and generate more leads. The types of videos you can make include property tours, virtual tours and introductory videos.
Property walkthroughs are a type of real estate listing video that showcases a property room by room. They typically begin with exterior views, then move into common rooms like the kitchen and living room before moving into bedrooms and bathrooms. These videos can be made for single-family homes, condos or business property.
This type of real estate video can be used to market a specific property, but it can also be used to showcase an agent’s expertise. For example, an agent can create a video that highlights the features of a particular neighborhood and how it would be a good place to raise a family. Creating this kind of video can help to connect with millenials and other potential clients.
These types of videos can be created by a professional production company, but they can also be done with a smartphone and a free online editor like InVideo. The latter option is a good choice for new agents, as it can be very easy to learn and requires little or no technical skills.
Client Testimonials
If your real estate business relies on referrals, client testimonial videos are the best way to promote yourself. This type of video is more personal than a property walkthrough and showcases your clients in their element, establishing a rapport with viewers. They can also be viewed on social media and are highly effective at connecting with potential clients.
Another great real estate video to use is a neighborhood tour, which proves your local expertise while building trust with potential clients. These videos are evergreen content that can be used over time, and they provide a clear picture of a specific area without making prospects feel overwhelmed or bored.
Realtors that specialize in selling properties should create market update videos to keep their clients updated about real estate trends. These types of videos can set you apart as a leader in the industry and help your clients make informed buying decisions.
Another go-to real estate video format is an interview video, which features a sit-down session with past buyers or sellers in the form of a Q&A session. Interview videos are ideal for showcasing the personalities of your agency’s agents, and you can even include guests like mortgage lenders and other relevant professionals.
Social Media Videos
Real estate videos can be used in a variety of ways. They can be shared on social media, added to listings as virtual tours, or included in digital ads. Regardless of how they’re used, these types of videos accomplish two key goals: They showcase a property and encourage potential clients to reach out to the realtor.
For listing videos, be sure to keep them short and to the point. Remove any unnecessary text and focus on highlighting the best features of each room. Then, add a call-to-action to book a showing or learn more about the listing. Finally, use a music track that complements the property—whether it’s relaxing, modern, or unique.
In addition to listing videos, real estate agents can also create video testimonials for their agency. These videos can be shared on social media, in a blog post, or in an email newsletter. They can help build trust and credibility with new prospects, and they can be a cost-effective way to grow your real estate business.
While it may seem like a lot of work to produce real estate videos, it’s actually easier than you think. With the right tools and a little bit of practice, you can produce quality videos for your real estate business. So why not get started today? Check out Vimeo Create’s library of real estate video templates, and start creating your own!
